A rendering of the revitalized Park Central in Phoenix, which is getting a Zipps Sports Grill.

     PHOENIX, ARIZ. (February 7, 2019) – When Park Central Mall opened in 1957, it quickly became the center of activity along Central Avenue. But over time, Park Central was unable to compete with newer, enclosed shopping malls.

Fast forward to the present: The time is right for Park Central to write its next chapter, making the most of its ideal location in the heart of Phoenix to become a dynamic, revitalized mixed-use project.

AZCREW, the leading organization for senior-level executive women in the Metro Phoenix commercial real estate field, will present “The New Park Central” at its February luncheon.

Guest speakers for the Feb. 19 event at the Phoenix Country Club, 2901 N. 7th St., are Stanton Shafer, COO of Holualoa Capital Management; and Scott Baumgarten with Transwestern.

Nearly all the mall’s original buildings still stand, and most have only cosmetic changes. They are being repurposed into modern office, and retail space. The mid-century-modern style of the past is evident in buildings that were constructed with some extraordinary architectural touches. All of these features will be at the center of the revitalized property.

AZCREW’s February lunch begins with networking at 11:30 a.m. The program starts at noon. Member registration is $45 (early bird by February 8, $40); non-member pre-registration is $65. Lunch is included. Registration ends February 14. Register here.