The Estrella Welcome Center, 8175 S. Hillside Drive, Goodyear, was completely reimagined. Interior refresh included a new space plan, technology, displays, furniture, murals, art, and more.Estrella Welcome Center

GOODYEAR, Ariz. (April 10, 2024) – The Estrella Welcome Center was awarded Best Sales Environment last weekend at the 2024 Major Achievements in Merchandising Excellence (MAME) Awards, hosted by the Home Builders Association of Central Arizona at the JW Marriott Desert Ridge Resort & Spa.

It was the second award this year for the newly refreshed Welcome Center. In February the Welcome Center earned a Silver Award and was a finalist for the Gold Award in the Best Community Welcome Center category in the National Association of Home Builders (NAHB) “The National Awards 2024” competition.

The MAME Awards recognize the exemplary efforts of builders and land developers; interior designers and architects; and sales managers and sales associates within Central Arizona. In winning the MAME Award, judges said the Welcome Center stood out for function, creativity, and design used in the office, as well as the use of tools and technologies.

The new Estrella Welcome Center is a collaborative effort led by Claudia Sieb of The Sieb Organization and the team from Creative License International.

“Over the years we have worked with the incredibly talented team at Creative License on many projects. We appreciate their collaboration as they truly understand the intersections of brand, visitor experience, proper space usage, and maximum impact,” said Sieb, Principal at The Sieb Organization. “They are so respectful of the budgets and the timelines, which makes everybody’s job easier. Estrella was a labor of love for our creative team, and we are all so pleased with the outcome. We cannot thank the leadership of Harvard Investments enough for their willingness to invest in this important community asset.”

The MAME Awards each year draw an audience of more than 500, with the majority of attendees representing the Valley’s home-building companies. MAME honors the best in advertising, design, merchandising, and sales of the home building industry.

Other finalists in the Best Sales Environment category were North Copper Canyon, Oakwood Homes; Rosewood Highlands at Storyrock, Rosewood Homes; Waterston Sales Pavilion, Tri Pointe Homes Arizona, design by Creative License International; and Sterling Grove, Toll Brothers, design by PHX Architecture/Studio V.

The Estrella Welcome Center, 8175 S. Hillside Drive, Goodyear, was completely reimagined including monument signage, on-building, directional, and parking signage designed by The Sieb Organization and manufactured by MSI. Interior refresh included a new space plan, technology, displays, furniture, murals, art, and more.

About Estrella

Home to more than 8,000 families, Estrella is a 20,000-acre mixed-use master-planned community located in the City of Goodyear, approximately 17 miles west of Phoenix. Estrella’s 500-plus acres of open space include more than 50 parks and 65 miles of paths and trails, plus 72 acres of lakes for kayaking, sailing, and catch-and-release fishing. Amenities include Starpointe and Presidio Residents’ Clubs, the Yacht Club of Estrella, two fitness centers, resort-style swimming pools, basketball, volleyball, pickleball, and tennis courts. Estrella is also home to a Nicklaus-design Championship golf course, The Golf Club of Estrella. Estrella is owned in a joint venture among Värde Partners, Toll Brothers, and Harvard Investments. For more information about Estrella, please visit

About Home Builders Association of Central Arizona:

The Home Builders Association of Central Arizona is a trade organization representing home builders, remodelers, and industry professionals throughout Central Arizona. The organization is committed to promoting the growth and success of the home building industry through advocacy, education, and networking opportunities. For more information visit