Leasing activity at Rockefeller Group’s Corsica Villas communities highlights the rise of three-bedroom rentals, BTR living, and South Phoenix’s transformation.
PHOENIX, Ariz. (Oct. 28, 2026) – As homeownership becomes less attainable for many Americans, professionally managed build-to-rent communities are redefining what “home” looks like for a new generation of renters.
This shift is visible in South Phoenix, where Rockefeller Group’s Corsica Villas communities are seeing strong demand for three-bedroom townhomes. Today’s renters – including remote professionals seeking dedicated workspaces, families needing room to grow, and residents prioritizing wellness, convenience, and mobility – are choosing housing that fits how they live, work, and plan for the future.
Together, Corsica Villas at 20th Street (8181 S. 20th St.) and Corsica Villas at Euclid (825 E. Euclid Ave.) offer 152 two-story townhomes, including 139 three-bedroom floor plans, a housing product that industry observers increasingly describe as filling the gap between traditional apartment living and homeownership.
“As we approach 50 percent occupancy at our Corsica Villas communities, this marks an exciting milestone as we bring this new housing option to South Phoenix,” said Mark Singerman, Vice President Regional Director Southwest Development at Rockefeller Group overseeing the assets. “We anticipated demand for what is essentially a new housing option in this market, allowing for more space, privacy and flexibility than traditional rentals or homeownership. We’ve sustained interest, which shows the demand for well-designed, professionally managed homes in South Phoenix.”
The appeal is reflected not only in occupancy and leasing activity, but also in the breadth of housing options available. Across Corsica Villas at Euclid and Corsica Villas at 20th Street, residents can choose from thoughtfully designed floor plans for the three-bedroom models: 1,525 SF units at 20th Street and 1,430 SF units at Euclid.
Monthly rents for three-bedroom townhomes at 20th Street start at $2,275 on select homes; three-bedroom townhomes at Euclid Avenue start at $1,999 base rent on select homes, creating opportunities for renters seeking everything from a low-maintenance lifestyle to the increasingly sought-after three-bedroom townhome experience.
The popularity of three-bedroom rental homes reflects a broader shift in how residents are defining housing needs in today’s market. What was once considered extra space has become essential space.
For some residents, the third bedroom serves as a dedicated home office. Others have transformed the space into fitness rooms, children’s playrooms, hobby studios, guest suites, or accommodations for visiting family members. Multi-generational living arrangements have also increased demand for larger rental floor plans that provide flexibility without requiring a home purchase.
“Moving to Corsica Villas has truly given my family the feeling of home. The spacious floor plan, beautiful primary suite, and flexible loft space make everyday living comfortable and convenient, while the additional bedrooms and fenced backyard give my children room to grow, play, and thrive,” said Angel Brodehl-Nunez, a resident at Corsica Villas at 20th Street. “I love having access to community amenities like the pool and outdoor grilling area, and being just minutes from South Mountain makes it easy to enjoy the outdoors. From the attached two-car garage to the thoughtfully designed living spaces, everything about this community makes life easier, more enjoyable, and perfectly suited to our family’s needs. I’m proud to call Corsica Villas home.”
The demand comes as South Phoenix continues to emerge as one of the Valley’s fastest-evolving submarkets. The area is attracting increasing attention because of transportation improvements, employment growth, retail investment, and new housing opportunities in recent years.
Expanded regional connectivity, including light rail expansion and improvements throughout the South Mountain corridor, has contributed to growing interest among renters seeking convenient access to employment centers while remaining connected to outdoor recreation and neighborhood amenities.
Residents of Corsica Villas at 20th Street enjoy direct access to the High Line Lateral Canal Path, offering miles of safe hiking and biking, while both communities benefit from proximity to South Mountain Park and Preserve, one of the nation’s largest municipal park systems. The preserve encompasses more than 16,000 acres and offers extensive trails, recreation opportunities, and panoramic views that continue to attract residents seeking an active outdoor lifestyle.
At the same time, the success of Corsica Villas reflects another significant trend shaping Arizona’s housing market: the rapid maturation of the build-to-rent sector.
Five years ago, build-to-rent was largely unfamiliar to many consumers. Today, it has become one of the fastest-growing segments of the housing industry as renters seek the benefits of a low-density community lifestyle combined with access to amenities, professional management, and maintenance.
Corsica Villas features many of the amenities traditionally associated with ownership, including private backyards, attached garages, smart-home technology, heated pool and spa facilities, dog parks, individual doggie doors in every residence, and EV chargers.
Industry experts say the appeal lies in offering residents greater flexibility while eliminating many of the costs and responsibilities associated with homeownership.
“We are seeing a transition in how our residents utilize their space,” said Jared Dicino, Community Manager at RPM Living. “These three-bedroom residences provide the perfect footprint for renters who’ve expressed that they want a dedicated home office, a private fitness studio, a children’s playroom, or a sophisticated guest suite for friends and family. It is no longer about just filling an extra room. For them it’s more about investing in the space they want or need to enhance their lifestyle.”
For Rockefeller Group, the strong leasing activity reinforces a broader conclusion about where the market is heading.
Today’s renters are not necessarily choosing less housing. In many cases, they are choosing more housing, more amenities, and more flexibility. Communities such as Corsica Villas demonstrate that consumers increasingly want room to work, exercise, entertain, and grow, even if they are not ready or interested in buying a home now.
As South Phoenix continues its transformation and housing preferences evolve, build-to-rent communities are expected to play an increasingly important role in meeting demand from residents seeking a new definition of home.
For more information, visit corsicavillasat20thst.com for the 20th Street community or corsicavillaseuclidave.com for the Euclid community.
Corsica Villas at Euclid in South Phoenix.
About Rockefeller Group
Rockefeller Group is a leading real estate developer, owner, and operator with a nearly century-long history beginning with Manhattan’s iconic Rockefeller Center. Today, the company develops premier residential, office, and mixed-use communities across major U.S. markets. Visit Rockefellergroup.com.
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