SCOTTSDALE, Ariz. (March 9, 2026) – Lucky Rose Boutique, a new 1,800 SF retail concept created by Scottsdale residents Julia and Kenny Goldman, has officially opened its first brick‑and‑mortar location at 7079 E. 5th Ave. in Old Town Scottsdale.
The boutique marks the next chapter in a multigenerational retail story, as Julia Goldman follows in the footsteps of her father and mentor, who owns the successful Discovery Clothing chain in the Midwest.
The space was fully gutted and rebuilt and features custom millwork, custom signage, and a complete tenant improvement (TI) build‑out, transforming the single‑building site into a light, soft, and feminine environment tailored to a younger, style‑driven demographic. Designed by KatzDesignGroup (KDG), the boutique balances high‑quality retail presentation with playful, fast‑moving products, including custom hats, charms, and permanent jewelry.
A standout feature of the design is a custom neon art piece depicting a soft desert cactus, intentionally created as an Instagram‑ready moment that reflects both the Scottsdale landscape and the boutique’s modern, social‑forward brand identity.
“This is a really special story of second‑generation entrepreneurship,” said Beth Katz, Principal, KatzDesignGroup. “Julia grew up in the clothing business, and it shows. We looked at several locations in Old Town, but loved this space that faces the 5th Ave. fountain. I loved working with Julia and Kenny on the first Lucky Rose Boutique. I’m looking forward to seeing this roll out for more to enjoy.”
Katz collaborated closely with Carol Schillne of the Schillne Retail Team at Orion Investment Real Estate; Schillne is an AZCREW connection who helped secure the location. Before committing to the permanent location, the Goldmans tested the concept through a series of successful pop‑up stores, validating demand and refining the boutique’s product mix.
“This great space, Lucky Rose Boutique, represents Julia’s first permanent retail venture and blends her family’s retail heritage with her own vision for a fresh, feminine, and highly curated shopping experience in the heart of Old Town,” Katz said.
The project team consisted of One Way General Contractor, Leno Marin-Muzo Art Foundry (interior signage), and Tim Brennan-Great Not Good Co. (exterior mural).
KatzDesignGroup specializes in hospitality-inspired interior design, including award-winning restaurant interiors. KatzDesignGroup provides space planning, FF&E specification, custom furniture, and millwork design; construction documents; construction administration; art specification, visual rendering, and 3D animation; finish selection; and digital concept and presentation boards.
For more information, visit katzdesigngroup.com.
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