TUCSON, ARIZ. (June 3, 2022) – The two longest-running and most respected real estate news sources in Southern Arizona – TREND report and Real Estate Daily News – will operate under one management, according to Karen Schutte, current editor/publisher of Real Estate Daily News. Schutte will also serve as editor/publisher of TREND report.
TREND report, a monthly publication provides insight into changing opportunities in the commercial real estate market through insightful articles written by industry experts. The TREND report joins the family of Real Estate Daily News, a daily online publication on real estate and the economy, and RED Comps, a comprehensive subscription-based searchable database for commercial sales comps in southern Arizona.
“Joining forces with The Real Estate Daily News and RED Comps creates a win-win for TREND report subscribers and advertisers, who will now have premier access and exposure to regional real estate trends and deal makers,” said Lucinda Smedley, founder of TREND report.
Schutte will oversee the daily operation of both news sources and Smedley will continue as a professional advisor at the TREND report.
“I have been collaborating with Lucinda and her team at TREND report long enough to recognize that trends are a CEO-level ‘problem and solution’ because suddenly, every organization needs to evaluate if they have the right products, right markets, and right services in these changing times,” Schutte said. “My role at The Real Estate Daily News and RED Comps will remain unaltered, continuing to shine a light on commercial real estate deals every day.
“I look forward to taking TREND report to its next level,” Schutte said. “No one can predict the future; however, as we emerge from a new crisis, the Roaring 20s seem to be returning with all the innovations and inventions within the chaos.”
In times of rapid change such as these, consumer trends are crucial. Trends provide the industry with clues to decipher emerging needs, shifts in opportunity, and changes in consumer behavior whether it be in real estate or consumer goods.