Common Bond Development Group, Harvard Investments, and the City of Goodyear are delivering a pedestrian-centric shopping experience to the bustling West Valley.
GOODYEAR, Ariz. (August 11, 2026) — Common Bond Development Group, the developers behind some of the Southwest’s most notable retail and hospitality projects, today announced details for its latest commercial development: a premium, grocery-anchored shopping center in the master-planned community of Estrella in Goodyear, Arizona.
Initiated to fill a retail void in the surrounding community, the project brings together the City of Goodyear, developer Harvard Investments, and anchor tenant Sprouts Farmers Market to establish a new commercial heart for the trade area. Sprouts is one of the largest and fastest-growing specialty retailers of fresh, natural, and organic food in the United States, committed to helping customers live and eat better.
“We’re excited to welcome Sprouts Farmers Market to the Estrella community,” said Goodyear Mayor Joe Pizzillo. “Sprouts is more than a new grocery store; this will help attract more restaurants and neighborhood services that will expand shopping options for residents. Partnerships like this help ensure Goodyear continues to grow in a way that meets the needs of our community while creating new opportunities for investment and jobs.”
Phase one of the development along Estrella’s iconic North Lake will total approximately 35,224 SF, featuring a 23,024 SF Sprouts Farmers Market, 9,200 SF of inline retail space, and a 3,000 SF standalone pad. A future second phase situated along the lake is planned to add an additional 16,000 to 20,000 SF of retail and restaurant space.
“The addition of Sprouts Farmers Market to Estrella represents another important milestone in the continued growth of our community of more than 23,000 residents and an important anchor of our long-term vision for North Lake,” said Roger Theis, Vice President of Communities at Harvard Investments. Sprouts is a highly respected brand that aligns with the healthy, active lifestyle that defines Estrella.
“This project reflects the commitment and value of the partnership between Harvard Investments, Common Bond, and the City of Goodyear to bring amenities closer to home for our residents. Harvard Investments is a master developer with a vision for more retail amenities at Estrella. Working with Sprouts and Common Bond is a part of fulfilling this vision,” Theis added.
The center’s initial design, completed by Suite 6 Architecture + Planning and subject to approval, incorporates a maritime theme that reflects its location on Estrella Parkway at North Lake near the Yacht Club of Estrella and the Starpointe Residents’ Club. Moving away from traditional retail footprints, the project features high architectural and landscaping standards, utilizing composite wood cladding and vertical steel accents designed to mimic sail masts. The project is targeted to break ground in the first quarter of 2027.
“Goodyear is a rapidly growing submarket, and we are grateful for the support we’ve received from the Estrella community,” said Regan Amato, Director of Real Estate for Sprouts, Mountain-West Region. “Common Bond is a trusted partner who is actively building our store at Eastmark (in Mesa, Arizona), and we’re excited to bring that same momentum to Estrella. This premier lakeside project is the perfect fit for our expanding West Valley footprint.”
This project represents the latest evolution of Common Bond’s signature commitment to thoughtful placemaking, the deliberate design of public spaces that foster community connection. CBDG has consistently demonstrated this expertise across the Phoenix metropolitan area.
From the vibrant East Valley, where the firm is currently wrapping up construction on another highly anticipated Sprouts-anchored project at EastMarket at Eastmark, to the West Valley’s The Park at 83 in Peoria, and the upcoming 11-acre mixed-use destination The Shops at Halo Vista in North Phoenix, CBDG specializes in turning retail centers into active neighborhood hubs.
“This development represents a strategic collaboration to deliver an experience-driven environment to a rapidly growing market,” said Trevor Cohen of Common Bond Development Group. “By pairing a top-tier anchor like Sprouts with a versatile, pedestrian-centric layout, we are creating a durable commercial asset that feels authentic to the lakeside setting.”
In addition to the center’s overall design, Common Bond has assembled a collection of premier design collaborators for the project, including Cuhaci Peterson (Sprouts building design), PHNX Design (Shops A design), and GK Flanigan (landscape architecture). The project is now transitioning into its initial leasing phase, targeting a mix of service-oriented tenants, local favorites, and regional brands.
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The center’s initial design, completed by Suite 6 Architecture + Planning and subject to approval, incorporates a maritime theme that reflects its location on Estrella Parkway at North Lake (above) near the Yacht Club of Estrella and the Starpointe Residents’ Club. Moving away from traditional retail footprints, the project features high architectural and landscaping standards, utilizing composite wood cladding and vertical steel accents designed to mimic sail masts. The project is targeted to break ground in the first quarter of 2027. (Photo courtesy of Darla Knutzen)
About Common Bond Development Group
Common Bond Development Group is a Phoenix-based commercial real estate development company specializing in the identification, acquisition, development, and management of hotel, retail, and office properties across the southwestern United States. Founded in 2014 by Brian Frakes, formerly of Westcor and Westcor Development Partners, the firm has delivered a diverse portfolio of high-profile projects. These include The Park at 83 in Peoria, featuring first-to-market West Valley locations for Postino WineCafé, North Italia, and Blanco Cocina + Cantina, as well as multiple Yard developments anchored by Culinary Dropout in Tempe, Gilbert, Phoenix, and Tucson. Common Bond has also developed Sprouts and Safeway-anchored shopping centers throughout Arizona. With the debut of The Global Ambassador hotel, Common Bond expanded their longtime creative partnership with restaurateur Sam Fox to develop and co-own the project, winning the RED Award for Hospitality Development of the Year and delivering an all-new, best-in-class hospitality experience that will serve as a model for future collaborative developments. New for 2026, Common Bond is developing an 11-acre mixed-use retail and hospitality destination, The Shops at Halo Vista, bringing a thoughtfully curated mix of dining, lifestyle retail, and a dual-branded hotel to the doorstep of Halo Vista and TSMC. Learn more at www.commonbonddg.com.
About Estrella
Home to more than 8,500 families, Estrella is a 20,000-acre mixed-use master-planned community located in the City of Goodyear, approximately 17 miles west of Phoenix. Estrella’s 500-plus acres of open space include more than 50 parks and 65 miles of paths and trails, plus 72 acres of lakes for kayaking, sailing, and catch-and-release fishing. Amenities include The Starpointe and Presidio Residents’ Clubs, the Yacht Club of Estrella, two fitness centers, resort-style swimming pools, and basketball, volleyball, pickleball, and tennis courts. Estrella is also home to a Nicklaus-designed Championship golf course, The Golf Club of Estrella. Estrella is owned in a joint venture among Värde Partners, Toll Brothers, and Harvard Investments. For more information about Estrella, please visit estrella.com.
About Sprouts Farmers Market, Inc.
Sprouts Farmers Market is one of the largest and fastest-growing specialty retailers of fresh, natural and organic food in the United States. Sprouts helps people live and eat better with fresh produce at the heart of the store and delicious discoveries for every dietary lifestyle. Always foraging for what’s fresh and innovative, Sprouts offers a carefully curated assortment of products that inspire wellness naturally, including organic, gluten-free, plant-based and non-GMO favorites. Headquartered in Phoenix, AZ, Sprouts employs approximately 36,000 team members and operates more than 485 stores in 25 states nationwide. To learn more about Sprouts and the role it plays in its communities, visit Sprouts.com/about.